Training Program: Establishing Multi-Level Service Programs   

Objective:

Develop and implement a multi-level service program.

Who Should Participate: 

Owners, service managers, technicians or anyone who is involved in your service department.

Benefits: 
• Templates and forms to create a multi-level service program

Training Description: 
• Discover how multi-level service programs are good for your company, your employees and your customer
• Understand why multi-level service programs are popular with your customers and why they will subscribe to such programs
• Recognize why giving your customer three choices of plans is critical to the success of your preventative service program
• Learn what should be done on an annual service tune up for gas, pellet, and wood appliances (templates provided)
• Create the additional services to be offered at the medium and ultimate service plan levels (templates provided)
• Understand the reasons for giving each level of service a prestigious name (each level more prestigious) and not calling them contracts (template provided)
• Learn to properly price multi-level service plans (pricing for profit worksheets provided)
• Discover how to market multi-level service programs to past customers, current customers, new customers (develop marketing plan, templates provided)
• Determine marketing tools needed to promote multi-level service programs (samples provided)
• Learn how to train your staff in the selling of multi-level service programs at the time of sale and at the time of service (training templates provided)
• Understand how to renew service agreements upon expiration of current agreement
• Recognize the importance of disclaimers and legal review to prevent you from legal action charging breach of contract

Training Program Length:  One day

Training Location:  At your business or other suitable site

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